Reliance launches education portal on mobile phones

In a trail-blazing initiative, Reliance Communications has announced the launch of an exclusive educational portal on Reliance mobile phones.
This unique portal offers a bouquet of useful information on exam results, admissions, calendar of exams, mock tests and tips for performing well in exams. It also contains the list of top universities, colleges, secondary education boards as well as career options.
While the educational portal is an IVR based service, it also offers SMS alerts on subscription for exam preparation, performance and even tips to enhance performance during exams. The service will be made available to both prepaid and post paid subscribers
The application is quite simple and user-friendly. Users have to simply call 53030101 ( Exam Guru) and they will be guided by an IVR instructing them to press different numbers for various category. These services can be accessed at a reduced rate of Rs 1 per minute for which the user will have to subscribe to the 'Exam Guru' pack which is priced at Rs 10 with a validity of 10 days.
These services are also available to the users at a very nominal rate of Rs 3 per minute by simply dialing 53030303 in case they have not subscribed to the pack
Speaking on the launch, Sales and Marketing official Krishna Durbha said, “Thrust towards education is RCOM's contribution to take VAS beyond just entertainment. We have millions of subscribers in India and want to provide services critical to their daily lives. Education being the key aspiration and need for most Indians, we decided to use technology to advantage. Exam Results which were pioneered by RCOM about five years ago revolutionized the way Indian students got access to results in their tense moments. The attempt is to provide not only exam results but also help students find the right course, seek admissions and provide all educational related information.”
Students and their parents can access exam results of various Educational Boards instantly on their mobile phones any time, anywhere in India. Over 100 exam results are scheduled to be displayed on Reliance Mobile World's application suite 'Exam Results'. RCOM's subscribers can also access the results via SMS by sending an SMS specifying their Board exam roll number.

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