Aiming for Holistic Development of Every Child

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Jitendra Karsan, Chief Executive Officer, Safari Kid

Each Safari kid school is intended to excite the imagination of the children attending, and provides a stimulating learning environment, says Jitendra Karsan, Chief Executive Officer, Safari Kid, in conversation with Elets News Network (ENN).

What is the philosophy followed by the group for imparting quality education to its students?

Safari Kid considers every child is unique and has a unique learning curve. At Safari Kid, we ensure all students are taught based on their abilities and interests. We employ practices like Semi Structured Recreational Physical Activities and Creative Literacy Integration. These activities foster self-help skills and self-regulation along with boosting confidence and inculcating communication skills amongst children. At Safari Kid, creative literacy helps children learn the art of viewing the subject through many perspectives.

As a brand, how do you differentiate from the various other preschool brands operational in the country?

Safari Kid believes in the four Cs – Communication, Curriculum, Customisation and Care. Our qualified and well-trained team communicates with children based on their abilities and interests. We update our curriculum regularly with emphasis on experiential learning rather than rote learning and to make it interesting for every child. Empirical studies have shown that Safari Kid curriculum is far more effective, for all round development of a child.

We update our curriculum regularly with emphasis on experiential learning rather than rote learning and to make it interesting for every child. Our curriculum is based on Dr Howard Gardner’s research that has been scientifically proven effective for development of a child.

The school franchise business is blooming rapidly and a lot of new players are joining the fray, how does Safari safeguard the interests of the partners?

Our franchise model is unique, where by the operational aspects of the business are handled by the brand. Right from selecting a location to hiring staff and ensuring the preschool operates at maximum efficiency is our responsibility.

How does the brand ensure quality of its all partner schools?

With our best in class technology for both mapping student progress as well as business growth, gives our partners a complete and in-depth analysis of the operation. Our online training platform for the teaching and non-teaching staff as well as a strong personal follow up by our trainers ensure standardised and qualitative delivery of services throughout all our centres.

What is the vision behind the brand and what are the expansion plans from country’s point of view?

Currently Safari Kid is present in more than 40 locations across 7 countries. Our endeavor is to reach out to more students, more communities to change the paradigm of preschool/early education and Day-Care. In India, we are present across multiple locations in Mumbai, Pune and Bengaluru, and by 2017 end we will launch our centres in Delhi/NCR too. We are focusing only on Metros for now and are expecting to sign up with more partners in Mumbai and Bengaluru.


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