Corporate Tie-ups Open Many Doors
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Corporate Tie-ups Open Many Doors

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Dr Zora Singh, Chancellor, Desh Bhagat University

Dr Zora Singh,
Chancellor, Desh Bhagat University

Dr Zora Singh, Chancellor, Desh Bhagat University talks about the importance of corporate tie-ups for a private university

What is so unique about your University? Which is the most preferred course among students here?
Desh Bhagat University is known for cultural sharing, where students are exposed to meet different nationals from all over the world, and they learn from each other. Despite the fact that we are located in the semi-urban industrial town of Mandi Gobindgarh, we have been successful in creating international bridges through continuous student and faculty exchange programmes. We are a university that prepares a student as an entrepreneur, as we train students for employability. We believe in practical exposure than theoretical, so we plan our programmes in such a way that a student becomes job ready by the end of his course. Preferred courses are many, but to name a few, there is a great demand for management, computer science, science and engineering- related courses. Professional courses like airlines, tourism, hospitality, media and animation are in huge demand these days.

How are you planning to stay afloat in such a cut-throat competition among other universities/ institutes?
The present day educational scenario, especially that of the higher education, is very raw right now as these newly developed universities are still figuring out the right approach to meet the needs of the students seeking higher education. However, the fee structure is still a gray area with not much clarity. We are working on our strengths and our own catchment area. Being an 18-year-old educational group, we don’t believe in just enrolling candidates to churn amounts from them. All our policy decisions are based on providing quality education through our strengths and following key parameters of self assessment and internally-developed standard operating procedures. We have our own revenue models and best practices that help us stay afloat and maintain a brand of quality education.

How important are corporate tie-ups for private universities in improving students’ placements?
In today’s scenario, corporate tie-ups have become quite important for a private university for the placements of its students. Various factors that are explored through corporate tie-ups of a university with leading organizations that will ultimately act as catalysts towards final placements of students are below: • Corporate tie-ups open up the doors of designing a common platform between an industry and an academia to discuss the module of curriculum for integrating academic syllabus. Through this process, students will regularly update themselves with industry skill set & this will increase the employability level of students in placing them in various organizations by a university. • Corporate tie-ups also accelerate the process of mutual acknowledgement of sharing the experience, expertise and capabilities of private universities and organizations & give due importance to collaboration & working relationship in education.

What are some of the advantages that you have over Government Universities?
Private universities are each intensely unique. From differences in curriculum and academic standards to mission statements, each private university creates an atmosphere that is truly its own. The students – not politics, are the priority of the private universities. Instructors set the bar high at the beginning and keep encouraging the students to clear the bar over the four years of their stay. Most strive to cultivate the ideal atmosphere for academic success of their students. As a result, their students become profoundly capable contributors to the society.

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