Map, directions on your mobile

The MapmyIndia portal is tying up with mobile service providers to offer easy navigable maps that will point out landmarks, shortest routes between two points and tell one where the nearest ATM is, all on mobile handsets. So cruising through complex roads in Indian cities using mobile phones is no more a difficult task.

To begin with the company has tied up with Airtel and MTNL to provide the service covering 163 cities. Consumers of other mobile providers can log on to the Web site While the service is free for now, consumers will be charged a monthly subscription fee of Rs 100 per month after November 30. Mobile users will require a GPRS-enabled handset to avail themselves of the service, which is to be launched shortly. The portal will, however, remain free for desktop users.

The company has launched the new version of, which covers the same number of cities but has increased the coverage from 2,50,000 km to 1.7 million km of road. It also has an added eLocation provider, which allows registered consumers to enter their location on the maps. MapmyIndia, whose clients include the Election Commission of India, travel portal Make my trip and Yatra, Hyundai and Skoda, also offers downloadable maps for INR 100 to INR 1000.